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san diego chargers

Luxury Seating Booklet

In previous years, the Chargers had submitted very lo-fi, poorly-designed sales booklets to potential buyers. The new approach to this piece began with making it considerably larger: previously a half-page booklet, this is now a 12” x 7.5” book. Elegance and grandeur are brought to light with a mighty interior grid system that plays with a great deal more white space.

 

I hit every spread with glossy spot varnishes on certain words and imagery to make it really pop. The cover was also coated in a soft-touch treatment to give it a luxurious, velvety feel. Throughout the book, the Chargers brand colours are prominent, and the imagery is upscale, while remaining energetic, masculine, and sporty. This piece was produced in an edition of 5000, to be sent to clients to pique their interest in acquiring seating.