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Ignite Collective

Brand Identity System

I developed this as my thesis project, from the idea of creating a group that would benefit students in need of real-world work experience, and non-profit organizations in need of talent, but lacking budget.

 

The final result is an identity from start-to-finish. The name was selected to convey energy and setting something in motion. Sparklers influenced the driving imagery, and were built into the logo and featured prominenetly throughout the campaign. I then designed a typeface made from photographing sparklers in motion at night, as they formed letters.

 

This identity system consists of a matchbook direct-mail teaser, a pad of paper as business card, a direct mail follow-up brochure, a stationery set, an abecedaire and promotional posters.