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La Meche Salon

Brand Identity System

This client was seeking to move up from being a mid-level hairdresser to becoming an upscale salon. I focused on the intimate experience and personalization of the salon, with an emphasis on the greater value provided with the price increase.

 

A clear, new wordmark was produced in order to communicate a sense of fluid, organic haircare skill: pulsating and lively, yet smooth and natural. This logotype was applied to business cards, brochures and promotional event flyers. In attempting to refine the feel of the salon, paper texture became a large focal point of the project, with tactility becoming a symbol of luxury.

 

Subtle geometric patterning, a cool, gentle palette and classic sans serif typefaces in striking weight-shifts all came together in this project to help define a mood of opulence and serenity.