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Canadian War Museum: War of Words

Poster and Promotion

The premise of this project was that the Canadian War Museum was curating a show based entirely on soundbites from the 20th century. In order to represent this theme, I decided to use an icon for peace and speaking out: Martin Luther King. I built the dramatic focus entirely on an implied censorship by using a powerful image of him, and creating a band for his spoken words to cover his mouth.

 

I decided on a duotone for the image and entire composition to lend an extra level of quirk and energy to the otherwise black and white imagery. I chose to keep the palette very basic and maintained a great deal of negative space, which created a dramatic and iconic experience. It also helped to enable drivers to make sense of this advertisement from a distance.